Example Client Project

Hello and welcome! Here you can find everything you need during our project from all your files to how to contact us. You'll have full access to this area throughout the whole project and for 6 months after completion. However, all of your files will still live in your project folder (link at the bottom of this page).

How to contact That's Her Business

If you have any small questions or comments throughout the project, you can email us. For anything larger, it's best to schedule a call in with us.

Availability

We are available Monday to Thursday 10am - 6pm and 10am - 2pm on Fridays.

Occasionally we take time off for holidays so if this is due to happen during our project we will let you know in good time. Other than that you can expect intermittent availability around all major holidays including Christmas, New Year, Easter and (ok, not a major holiday) our birthdays.

The Prep WorkCurrent Phase

BrandingNext Phase

1 November 2021 Estimated Completion Date

Phase 1 The Prep Work

What is Brimful of Branding? You're ready for brand clarity, that's why you're here, right? BUT what does that actually mean? Here's a rundown of everything we are going to achieve together and how we will do it.

eBook This ebook from our collective of women who do this stuff for a living is an excellent place to start on your branding journey. We’ll go through all of the key terms and explain what you need to know, as well as why you need to know it, so you can make the best possible start on your branding journey.

Discovery This is your first bit of prep work to complete before your project begins. It's a really useful workbook for delving into the depths of your story, understanding why your business came to be and how you're going to take it to the next level.

Inspiration - Mood Boards What inspires you? Create a Pinterest account and create four mood boards.

Phase 2 Personal Branding Photography

Book Photoshoot It's time to book in for your photoshoot with Cassandra Lane Photography! Cassandra will get in touch with you to pick a date and time that suits you and run through all the details with you.

Photoshoot Your photoshoot will take place on [date] at [time]. Here you will find information on how to prepare for your photoshoot and make the most out of the day.

Previews The previews from your shoot will be available to view here.

Final Files The full photo set from your shoot will be available to download here.

Phase 3 Branding Design

Initial Concept Ellie will create your initial branding concept as a mood board. Your concept is based on your prep work and we will notify you when it's ready to view. You can click here to view it anytime afterwards and you will be able to give your feedback on the direction of your branding.

Branding Concept Feedback Now it's time to give your feedback on your initial branding concept. Take some time to look over your mood board carefully. Ellie has put together some prompts for you to keep in mind when giving your feedback.

Branding Concept Revisions There are up to two rounds of revisions at this stage. We'll let you know when we're working on any revisions to be made and when you can come back here to view your updated files.

Logo Design Ellie will develop your branding concept into a logo design. You'll be able to see how it may work for your brand with some examples of it "in the wild" and you'll start to see how your brand will come together.

Giving Effective Logo Design Feedback It's feedback time again! Here is our guide to giving effective logo design feedback to help you see your logo design through client's eyes.

Logo Design Revisions There are another two rounds of revisions at this stage based on your feedback. We'll let you know when your updates are ready to view.

Design Social Assets and Collateral Once your logo design is finalised, Ellie will work with you to produce your social posts and any collateral included in your project.

Branding Blueprint Your Branding Blueprint is your guide to everything your brand. You can use this yourself, or forward it on to anyone involved in your business in the future, to ensure that all visuals are kept in line with your brand.

Print and Web Ready Files Your print and web ready branding files will be available to download here.

Phase 4 Website Design

Website Consultation We'll have a mid-project catch-up and talk about the plan for your website. Gemma will email you a Zoom invite and you can ask any questions you have before we begin designing your site.

Creating Your Copy and Content Download and complete this workbook to curate the words and content for your website. We'll help you create engaging copy that connects with your ideal audience.

SEO Download this guide to Search Engine Optimisation (SEO) and decide on your keywords and phrases to help you stay visible online.

Lead Generation - Create Your Freebie We'll walk you through putting together a freebie to offer your audience and generate those leads. Ellie will update the design to match your branding.

Collecting Leads Set up Mailchimp to collect the information of your admirers and those interested in your freebie. You'll start to build an email list so you can market your future launches and services.

Draft Website We'll put together a draft of your website for you to review. We'll let you know when it's ready to view and you can click here to explore the beginnings of your corner of the internet.

Giving Effective Web Design Feedback A handy guide on how to review your website and give effective feedback.

Website Revisions We'll let you know when we're working on any revisions to be made and when you can come back here to view your updated website.

Website Completion Your final site will be available to view here before your launch.

Website Training We'll book in with you to show you around your website and give you any training you may need to get up and running. We'll walk you through things like posting blogs and updating images.

Transfer Ownership We'll transfer ownership of your website over to you. You'll need your own hosting account so we'll email you instructions for how to sign-up and accept your transfer. Find out more about web hosting here.

Phase 5 Launching Your Website

Preparing for Launch A checklist to ensure you're ready to launch your site and start shouting about your business.

Launch Your website will go live on [date] at [time].

Maintaining Your Website A guide on how to maintain your WordPress website and keep it running smoothly from month to month.

Phase 6 Assets

Contract A copy of our signed agreement for your reference.

Your Files Your client folder gives you access to all of your files, workbooks and images. Click here to open your client folder.

Project Schedule View the agreed-upon schedule for your Brimful of Branding Project.